Professional Teeth Whitening

  1. Home
  2. Services
  3. Teeth Whitening

Teeth whitening is a safe and effective cosmetic procedure designed to remove stains and discoloration, revealing a brighter, more confident smile. Professional whitening treatments deliver faster and longer-lasting results than over-the-counter options.

Whitening services use advanced bleaching technology that lifts stains caused by coffee, wine, or aging while being gentle on tooth enamel.

Key Benefits of Teeth Whitening

Professional whitening treatments enhance your smile’s brightness with safe, proven methods.

Teeth whitening rejuvenates your appearance, giving you a radiant, youthful smile that leaves a lasting impression.

FAQS

Everything you need to know about Professional Teeth Whitening

Professional teeth whitening is a cosmetic dental treatment that removes stains and discoloration from your teeth using safe, dentist-approved whitening agents.

Unlike over-the-counter products, professional whitening delivers faster, more noticeable, and longer-lasting results.

Philips Zoom Whitening uses a professional-grade whitening gel activated by a specialized light to break down stains on the surface and within the enamel.

The treatment can significantly brighten your smile in a single visit, often within about 90 minutes.

Yes. When performed by a dental professional, teeth whitening is a safe and effective procedure.

Our team carefully evaluates your oral health before treatment to ensure the whitening process is suitable for you.

Results can last anywhere from several months to a few years, depending on your lifestyle and oral hygiene habits.

Avoiding staining foods and beverages such as coffee, tea, red wine, and tobacco can help maintain your brighter smile longer.

Some patients may experience temporary tooth sensitivity after treatment.

This is usually mild and subsides within a few days. Our dental team takes steps to minimize discomfort and ensure a comfortable whitening experience.

Many patients notice their teeth becoming several shades whiter after a single professional whitening session.

Results vary based on the severity of staining and the natural color of your teeth.

Most adults with healthy teeth and gums are good candidates for professional whitening.

During your consultation, we will evaluate your oral health and discuss your smile goals to determine the best treatment option for you.

No. Teeth whitening treatments are designed to brighten natural tooth enamel and do not change the color of dental restorations such as crowns, veneers, bridges, or tooth-colored fillings.

To keep your smile bright, we recommend:

  1. Brushing and flossing daily
  2. Attending regular dental cleanings
  3. Limiting stain-causing foods and drinks
  4. Avoiding tobacco products
  5. Scheduling touch-up whitening treatments as needed

Always Smile Dental Care offers professional Philips Zoom Whitening at a special promotional rate.

Contact our office for current pricing, availability, and to schedule your consultation.

Most dental insurance plans consider teeth whitening a cosmetic procedure and typically do not cover the cost.

Our team can discuss available payment options during your visit.

At Always Smile Dental Care, we combine advanced whitening technology, personalized treatment plans, and compassionate dental care to help patients achieve brighter, more confident smiles in a comfortable environment.

Our goal is to provide safe, effective, and long-lasting whitening results.

Absolutely. Many patients schedule whitening treatments before weddings, graduations, job interviews, vacations, and other important occasions.

Professional whitening can quickly enhance your smile and boost your confidence.

Common causes of tooth discoloration include:

  1. Coffee and tea consumption
  2. Red wine
  3. Tobacco use
  4. Aging
  5. Certain medications
  6. Poor oral hygiene
  7. Dark-colored foods and beverages

Professional whitening treatments provide stronger whitening agents, customized application, faster results, and supervision by dental professionals.

Store-bought products may produce limited results and often require weeks of consistent use.

Working Hours

We always take care of your smile

Advanced Dentistry

The Dentist

Meet our Doctor

Dr. Farida Fanuswala

General and Cosmetic Dentist

Dr. Farida Fanuswala

Dr. Farida Fanuswala is a skilled and compassionate dentist in North Brunswick, NJ, dedicated to creating healthy, beautiful smiles through advanced dental care. She focuses on providing personalized treatments in a calm and comfortable setting, ensuring every patient feels confident and cared for.

Dr. Farida combines precision, technology, and a gentle approach to deliver outstanding results in general, restorative, and cosmetic dentistry — helping patients of all ages achieve lasting oral health and radiant smiles.

Dr. Farida's Experience

With over 10 years of professional experience in dentistry, Dr. Farida Fanuswala brings exceptional expertise and commitment to every patient she serves. She has successfully treated hundreds of families across North Brunswick and surrounding New Jersey communities, earning a reputation for trust, quality, and excellence in dental care.

Testimonials

Real stories of Exceptional Care and Transformative Smiles

[trustindex no-registration=google]
Always Smile Dental Care place picture
5.0
Based on 144 reviews
powered by Google
Nathaliah Steele profile picture
Nathaliah Steele
2 months ago
I had a great experience as a new patient coming in for a cleaning. The office is very clean, and the entire team was professional and welcoming. I hadn’t been to the dentist in a while because my last experience elsewhere was very underwhelming. I’ve been searching for a new dentist, and Always Smile Dental was right under my nose this whole time!

They’re very tech savvy, which I love. You’re able to book your appointment and I was able to complete the necessary paperwork online. Everyone that I interacted with was very accommodating and pleasant, especially Martha at the front desk.

Dr. Fanuswala was wonderful and honestly made me feel comfortable getting back into going to the dentist lol. She was warm, welcoming, and really put me at ease.

I’ve already recommended this office to family and friends after my visit today. I’m happy that I found them!
Q TAYLOR profile picture
Q TAYLOR
3 months ago
We had an amazing experience! From the moment we arrived, the staff made both my daughter and me feel so comfortable and welcomed. Everyone was incredibly friendly, patient, and attentive, which really made a difference. It created such a positive and stress-free environment. I would absolutely recommend this place to anyone looking for great service and a warm atmosphere!
Iliana Umanzor profile picture
Iliana Umanzor
4 months ago
Great dental office! Very welcoming, friendly-atmosphere and everyone is very attentive. Also very clean!. .above all the dentist is 5-star! She is amazing ! Went for my husband’s visit and we are so grateful for coming to her. She explains everything perfectly and if you don’t understand something she doesn’t lose patience into explaining until understood. Definitely recommend her!
L.T.G profile picture
L.T.G
4 months ago
I started there when they just got opened at the North Brunswick location. I was actually one of the very first patients there and I must say since then I have been extremely satisfied with my dental care. Prior to my visit there I had not gone to a dental visit in over 7 years because of bad experiences. But I told the Doctor and the dental assistant there that I was gonna put my trust and dental care in their hand from that day and until now my care surely have been in great hands. Thank you for allowing me to trust in your care and for taking great care of my dental health. You all rock!!!!
Dr. Farida Fanuswala is very knowledgeable and a thorough professional.

She took the time to listen to all of my concerns and never made me feel rushed, instead answered all my questions with patience and expertise.

The staff is so compassionate and the facility is very neat and clean.

I would highly recommend this dental office!!
eva. profile picture
eva.
4 months ago
Dr. Fanuswala is so kind and polite. Her facility is very clean, and her staff are helpful and friendly. I will definitely come back!
S A profile picture
S A
5 months ago
UPDATE: I am being harassed with emails and calls. I blocked their number and they’ve been calling me all hours of day and night from a blocked number! Sent a cease and desist letter and they’re claiming that I will be contacted by their external counsel ! What a joke! I’m reporting them to the board and BBB

I gave her an opportunity to fix my fillings and address my concerns. But Fool me once shame on you. Fool me twice shame on me! So no thank you. How many chances do you need to provide basic dental care?

Original:
More like never smile dental care

Pro: The dentist and staff are friendly

HOWEVER:

kindness is not enough! I can’t floss any of my fillings, they are shaped irregularly, discolored, uneven and not smooth. I only came here because they were open on weekends and had “good reviews” but I was better off not seeking dental care & letting my teeth be.

I genuinely regret coming here

These reviews are collected after the first consultation.

Even after the consultation the doctor and staff are sweet but she lacks attention to detail and even basic expertise. I didn’t come for a veneer or implant. A filling is basic and still all of them were faulty, rushed and not to the same standards as any other dentist I’ve been to. She did my front teeth fillings and they look
Horrible and when i try to floss they get stuck.

When i came for a crown repair. She didn’t repair the post. She just put a crown on top of decay! She claimed my insurance would deny it but never even tried. Went to a new dentist and it was approved. Not just that but she claimed I needed fillings on my left side and I’ve seen 3 dentists at my other dental practice and all agree no extra fillings are needed.

Come here at your own risk. Many of These reviews aren’t posted organically. After your initial consult, you are bombarded to leave a review. With all the good reviews and based on my pre dental work of course I wouldn’t have anything bad to say so beware. I just wouldn’t feel right recommending this place or not making a PSA because many dentists take advantage of their patients and just want to charge your insurance.
Forest N p profile picture
Forest N p
5 months ago
I’ve been going to this Dentest for a little while now first off let me start by saying that the doctor is fantastic and the way she does her practice. I went about a year and a half without going to the dentist because of horrible experiences with them before in the past, and I would just like to say that the kind folks at this practice have really restored my fave Me and my family highly recommend can’t say enough good things about the folks at Always smile dental care
Aswin Ramachandran profile picture
Aswin Ramachandran
5 months ago
Visiting a dentist in general is not fun at all but the team here really makes sure that you're taken care well. I have had the fortune of being treated by Dr. Farida. I did 2 fillings and for a root canal, she referred me to Middlesex Endodontics in Edison. The procedures were smooth. The admin team ensured that they coordinate with the insurance. Overall they treat you with so much care & affection. Hopefully my teeth is fine going forward but any issues Dr. farida and the team at Always Smile will be my go to!!
- D H profile picture
- D H
7 months ago
Today was my first visit to this office after it being recommended by my friend. They did an absolute amazing job, from gentleness, to being knowledgeable and providing professionalism. Thank you Farida and her assistant Goutham for your 10/10 service!
Fareed Adams profile picture
Fareed Adams
7 months ago
My experience going for a cleaning here was fantastic. I was treated kindly by every member of the team I interacted with. Additionally, the dentist who cleaned my teeth was so comforting and patient. I am definitely help I found this dental office and will continue going for my cleanings and checkups here.
Rashida Ginwala profile picture
Rashida Ginwala
7 months ago
I had a wonderful experience at Always Smile! The entire team was warm, welcoming, and genuinely attentive. Gautam, Dr. Faunswala, and her assistant were exceptionally professional and made my comfort their top priority throughout every procedure. They kept me informed at every step, clearly explaining what to expect and ensuring I felt confident and comfortable with each recommendation. I truly felt cared for. I highly recommend this practice for anyone seeking trustworthy, compassionate, and high-quality dental care!
kiran kumar profile picture
kiran kumar
7 months ago
I came in for a routine tooth cleaning and the entire process was extremely smooth. The staff was friendly, the clinic was clean, and everything was explained clearly.
Special thanks to Abu — he made the whole experience comfortable and was very professional. Highly recommended!
Shaddia B profile picture
Shaddia B
8 months ago
Very nice staff. Clean office
amber lewis profile picture
amber lewis
8 months ago
the staff here are amazing, very punctual, respectful and the doctor goes above and beyond. exceptional service from front end to back.
My experience here at Aways Smile Dental Care is GREAT !Definitely recommend !
Mahesh Patel profile picture
Mahesh Patel
8 months ago
I was in search for a dentist and I came across a Dr. who had graduated from NYU, and I knew that I will not be wrong in my judgement if I took an appointment with her and also they were taking my insurance. It was my first visit. I found the clinic spacious with good hygienic standards with friendly team assisting the Dr. On meeting Dr. Farida, I noticed that she was gentle & caring, answering my queries patiently, making me feel safe & secured in her hands. She diagnosed my concerns, and I was referred to an Orthodontist. This proved that she was well experienced, knowledgeable, and won my faith & trust. On follow up visit I noticed that she had integrity and high ethical standards. I strongly recommend Dr.Farida Fanuswala of Always Smile Dental Care, NJ, and you will always smile after being her patient.
Trupti Patel profile picture
Trupti Patel
8 months ago
Thanks alot ... A big thanks to Doctor ... she repaired my tooth so perfectly... I am very comfortable and happy with her kind and professional service
Daniel profile picture
Daniel
8 months ago
Nice staff and great service. Everything is fine
Eugene Bych profile picture
Eugene Bych
8 months ago
Very nice place with gently doctor.
Jenna Patrice profile picture
Jenna Patrice
8 months ago
I had such a lovely experience visiting this office. I was greeted Gotham- a warm and welcoming face and then saw Dr. Fan. She consistently checked to see how I was doing and feeling all throughout my procedure. Looking for to my next visit !
Brian Sichta profile picture
Brian Sichta
8 months ago
Just had a great experience with Dr. Fanuswala and Goutham! I had two cavities done and it was fast, pain free and most importantly it looks great. Would definitely recommend coming here for anyone looking in the area for a great dentist.
My experience here in the clinic was amazing specially i am always afraid to visit dentist,
But today it was amazing the do my crazy pain in my teeth with Doctor Frida
She is really super good and professional.
beginning she explained what I have in my teeth and with what she will start working in my mouth and do full plan to me.

Also i met Mr. Abo he is really nice professional and continue explaining to me his job to finish my teeth.
Really I’m glad to come here and Recommended to everyone to come visit
Allways smile dental care.
Good luck
Y Shin profile picture
Y Shin
9 months ago
The front desk lady, Abu and Goutham were all friendly. They helped create a more relaxing environment that made me feel less anxious. The office is not pretentious and feels comfortable. After the cleaning, Dr. Fanuswala explained what was going on with my teeth in a calm manner and eased all my worries. After the exam, Goutham helped schedule my followup appointment for my fillings (wish I got more explanation since it’d be my first time). Overall, great first visit and highly recommended.
Mohammad Islam profile picture
Mohammad Islam
9 months ago
As I'm a squeamish person, it's super difficult for a dentist to work on my teeth. Both the doctor and her staff were super kind and patient with me and provided me the best service I've gotten so far in New Jersey. I highly recommend you trying them for you next dental appointment.
Sue G profile picture
Sue G
10 months ago
A very welcoming and friendly office, Dr. Fanuswala and Dental assistant Goutham were very caring and have excellent skills and attention to details about both procedures and my medical history.
Dr Fanuswala restored my chipped front tooth on an emergency basis over the weekend and it is a perfect match. She made the experience pleasant and I was so glad I found her.

Affordable and Convenient Dental Cleanings & Checkups

Have questions or want to book an appointment? We’d love to hear from you. Contact us today and start your journey to a healthier, brighter smile.